Every year, there are a handful of sample sales that always draw a crowd no matter what. For example: Whether or not you think $30 is an acceptable amount to pay for a candle is irrelevant, because Diptyque's line will always be composed of diehards who will gladly spend ten times that amount. And even after a few lackluster seasons, Hermès sale is always packed.
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http://ny.racked.com/archives/2013/03/08/the_most_cultish_sample_sales_dvf_diptyque_hermes_and_more.php
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NY Racked