FAO Schwarz - New York City

FAO Schwarz New York
767 5th Avenue
New York, NY 10153

(212) 644-9400


January - November:
Mon.-Wed. 10am-7pm,
Thurs.-Sat. 10am-8pm,
Sun. 11am-6pm

FAO Schwarz Holiday Hours
Sun.-Wed. 10am-7pm,
Thurs.-Sat. 10am-9pm


N, R, W at Fifth Ave.-59th St.

FAO Schwarz - New York City - The Most Famous Toy Store in the World

FAO Outside

The outside of FAO Schwarz

One of the most famous toy stores in New York City - and, for that matter, one of the most famous toy stores in the world - FAO Schwarz was founded in 1862 by Frederick August Otto Schwarz, a German immigrant and toy retailer. A popular kid-friendly NYC attraction for almost 150 years, FAO Schwarz distinguishes itself from other toy stores in NYC with its huge selection of toys, games, books, and displays, and its old-fashioned charm. This world-famous toy emporium is a treat for all visitors to New York City!

Stuffed Animals

A crowd near the stuffed animals display inside FAO Schwarz

Important Information:

  • The best time to visit FAO Schwarz NY is before lunch on a weekday. If you decide to visit FAO Schwarz NYC on Saturday or Sunday, try to get there early, as the store gets crowded towards mid-afternoon.
  • This New York City toy store is most crowded during the holiday season.
  • FAO Schwarz New York City offers complimentary gift wrapping services and personal shopping assistance.
  • FAO Schwarz NY offers free delivery to many of the best Manhattan hotels. Purchases may also be shipped home.

FAO Schwarz Hours NYC: Mon.-Sat. 10am-7pm, Sun. 11am-6pm

FAO Schwarz: The Best Toy Store in NYC

Barbie Display

This full-size section is dedicated to Barbie(tm) and her friends and their various accessories. You can't find a selection this vast anywhere else.

There's something for everyone at FAO Schwarz NY! Animal lovers, for instance, will want to check out FAO's famous stuffed animals. This magnificent menagerie of cute and cuddly animals, sponsored by the American Museum of Natural History, features miniature monkeys and a giant giraffe! Boys will love the Legos and Star Wars merchandise, and girls will love exploring the section devoted to Barbie. Kids of all ages will enjoy browsing the children's books section, where the books of Dr. Seuss are prominently displayed. Puppets and board games may be found in abundance. You can even ride an elevator shaped like a robot (named, appropriately enough, GO-2-FLOOR-2)!


A friendly-looking robot holds the elevator to the second floor.

F.A.O. Schwarz also regularly features special activities and events, including performances by piano dancers (remember the piano scene from Big?) and arts and crafts demonstrations. Kids can also sit down and enjoy a special storytime hour in the children's books section. This NYC toy store is truly one of the best places to take kids in New York City.

With so much to see at FAO Schwarz, you might want to begin your visit by talking to Spanky the Gund Teddy Bear, who will tell you where everything is. Then your adventure can begin!

History of FAO Schwarz NYC


Even the limited edition collectibles of various toys and product lines have their own section.

FAO Schwarz Toys was founded by Frederick August Otto Schwarz and his brothers in Baltimore in 1862. In 1870, Schwarz opened his first toy store in NY, on 42 East 14th Street in Union Square NYC. After a few years, this cherished NYC toy store, originally known as the Toy Bazaar, moved to 745 Fifth Avenue, where Bergdorf Goodman Men's Shop NYC now stands. The oldest toy store in the United States, FAO Schwarz was acquired by Toys"R"Us, Inc., in 2009. As of 2011, the last FAO Schwarz store in NYC is located in the GM Building on Fifth Avenue.

More images from inside the FAO Schwarz toy store

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Hotels near FAO Schwarz (on the Upper East Side)

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Hotels Close to FAO Schwarz NYC


The store directory, watched over by a stuffed animal in a toy car.

Because of its central location in Midtown Manhattan, FAO Schwarz is close to many of the best hotels in New York City. Among those hotels within walking distance of FAO Schwarz are The Distrikt Hotel and Cassa New York

  • The Distrikt Hotel: One of the best luxury hotels in NY, The Distrikt Hotel boasts stylish black-and-white Art Deco guest rooms with 37" LG flatscreen HDTVs, Ecru New York bath amenities, and Frette Italian linens, bathrobes, and towels. Even the lobby of this trendy NYC hotel is a work of art: suspended from the far wall are thought-provoking collages of some of the most iconic NYC neighborhoods.
  • Cassa New York: When it comes to service, Cassa New York is all but unsurpassed. Guests of this popular Manhattan hotel will enjoy complimentary access to on-site fitness facilities and complimentary snacks from Dean & Deluca. Like The Distrikt Hotel, Cassa New York is close to many New York City attractions, including Times Square NYC, Central Park NY, and the Empire State Building.

Search NYC Tourist to find all the best New York hotels and save a few bucks by staying in one of these hotels with New York City hotel discounts.!

Restaurants Close to FAO Schwarz New York

Book Monster

The Book section is accessed by passing near the feet of the "Book Monster."

Looking for an old-fashioned ice cream parlor in NY? Look no further than FAO Schwarz NY. This famous NY toy store features an ice cream parlor on site, where you can buy milkshakes, pastries, and candy treats. If you're in the mood for something a little more substantial, check out one of these popular Manhattan restaurants:

  • The Mark Restaurant: This trendy NY restaurant, located on-site at The Mark Hotel NYC, offers a diverse European menu devised by award-winning chef Jean-Georges Vongerichten, author of Simple Cuisine.
  • Boulud Cafe NYC: Located on-site at The Surrey NYC, Boulud Cafe NY is an upscale French-American restaurant close to Central Park. This charming NYC restaurant is perfect for those who want to grab a bite after shopping in NYC.