WHAT: La Roche-Posay is hosting “Parasols of Protection,” a FREE event to promote the importance of sun safety, on June 21st & June 22nd from 11:00 a.m. – 7:00 p.m. The “Parasols of Protection” event will feature an art installation of suspended umbrellas over Madison Square Park, offer FREE skin cancer screenings by doctors from the Women’s Dermatologic Society, get the chance to receive FREE sunscreen, and experience an interactive digital wall with a photo station where users can personalize a parasol backdrop and email themselves images to share with others, further spreading the message of sun safety. All attendees will be able to purchase La Roche-Posay Anthelios sunscreen products, and proceeds will go toward skin cancer research. Special appearances by celebrity guests will be made.

WHERE: Madison Square Park (Triangle North: 23rd Street between 5th Avenue and Broadway) Subway N, R

WHEN: Friday, June 21st and Saturday, June 22nd from 11:00 a.m. – 7:00 p.m.

WEBSITE: http://www.sossaveourskin.com