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NBC Experience Store

NBC Experience Store NYC

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NBC Experience Store Summary

NBC Experience Store Information

NBC Experience Store Info

Rockefeller Plaza

30 Rockefeller Plz
New York, NY 10112
View Map

Nearest Transit:
47 - 50 Sts - Rockefeller Ctr (B, D, F, M); 49 St (N, Q, R); 5 Av/53 St (E, M)

Hours of Operation:
Mon.-Sat. 8am-7pm, Sun. 9am-6pm

Venue Quick Facts

  • The NBC Experience Store sells souvenirs of all kinds themed in all NBC hit shows past and present.
  • The NBC Studio Store is connected to the NBC Studios, where tours are given.
  • Gift cards are available to purchase for the NBC Store NYC


NYCTourist Travel Info

User Average Review

Customer Service:

Based on 1 review

Rating Distribution

3.8 out of 5 Stars

100.0% recommended it

NBC Experience Store Reviews

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Gina Hornung

Joined: November 2010

Customer Service:
Shopping Selection:

Would recommend to a friend

Date of shopping: 11/11

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Re: NBC Experience Store

I was exploring Rockefeller Center when I decided to buy a ticket for the Top of the Rock.  After speaking to an employee, I found out they sell combo tickets at the NBC Studio store for both Top of the Rock and the NBC Studio Tour, so I decided to head to the store and buy a combo ticket.  The store itself was an attraction of its own and I spent about an hour looking around before I even got to the ticket counter.  I’m a fan of several NBC shows, such as 30 Rock, Late Night with Jimmy Fallon and Parks and Rec, so it was awesome to see all the memorabilia and souvenirs they sell themed in these shows.  From t-shirts to PJs , key chains,  shot glasses, coffee mugs, they really cover the souvenir options with shows past and present in the NBC family.  The prices actually aren’t too outrageous- about $20-$25 for t-shirts on average.

After looking around at the merchandise, I headed to the ticket counter, and when I bought my combo ticket, I was also offered a free standby ticket for the taping of Late Night with Jimmy Fallon, which meets very close to where the tour ended.  Long story short, I unexpectedly got to see the taping as well as the tour and Top of the Rock.  The staff was really informative and gave me tips on other experiences to check out in Rockefeller Center that I otherwise may not have attempted.

NYCTourist Travel Info

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NBC Experience Store

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Find the Coolest Souvenirs From Your Favorite Hit NBC Shows at the NBC Experience Store in NYC!

Located in


Midtown West

Price Range:

NYCTourist Travel Info

The NBC Experience Store is adjacent to the actual NBC Studios inside Rockefeller Center.  Tickets to the NBC Studio Tour are sold inside the NBC Studio Store, as well as themed clothing and souvenirs based on a variety of popular NBC television shows, such as 30 Rock, The Biggest Loser, Friday Night Lights, Parks and Recreation, Saturday Night Live, Late Night with Jimmy Fallon, The Office and more!

  • T-Shirt Shop: The NBC Store NYC sells themed t-shirts from over 50 NBC network shows, including Friends, Community, Seinfeld, House, 30 Rock and many more.  Many of the t-shirts have characters on them, famous phrases and other clever sayings. There are hundreds of t-shirts to chose from, featuring NBC shows from the past and present. 
  • Props From the Set: Replicas of outfits characters wear, props they use and other famous pieces of memorabilia are sold at the NBC Experience Store.  Take home a piece of your favorite show from the NBC Store NYC!
  • Movie Merchandise: Aside from the long and growing list of popular NBC shows, there is also a long and growing list of famous NBC movies, such as Animal House, Twilight, The Big Lebowski, Back to the Future, Despicable Me and many more.  Find awesome souvenirs from your favorite films as well at the NBC Experience Store New York!

The NBC Studio Store has a ticket desk where you can purchase tickets to take the NBC Studio Tour, and you can also purchase combination tickets for the NBC Tour and Top of the Rock, all located within Rockefeller Center.

Shopping Amenities

  • Famous Store
  • Kid Friendly
  • Near Restaurants
  • Premier Location